Logo Trends for 2017
A well-designed logo is crucial when it comes to your business’ branding and marketing. Oftentimes, your business’ logo is going to be the first thing that potential customers see, so it’s important for the logo to be straightforward, visually appealing, and indicating of what your business is all about. Since the golden days of advertising, logo design has seen many different trends come and go, with some standing the test of time, some fizzling out, and some being revived and re-embraced today. Here are some of the biggest logo trends that are making an impact in 2017.
Hand-drawn logos have been popular for a couple of years now, and it’s easy to understand why. These artsy-looking logos convey a feeling of warmth and personality, which are both hard to achieve with a computer-designed logo. Hand-drawn logos are particularly popular in the restaurant and cafe industries, where business owners tend to shoot for coming across as chic and trendy, but also self-governing from the competition.
The vintage logo trend is all about appealing to people’s sense of nostalgia. Customers tend to have strong emotional connections to the past, and they hold their memories dear to them, so it only makes sense that some businesses have jumped on the opportunity to make this work in their favour. Vintage logos often give off a sense of credibility and a sense of connectivity to the brand in question. However, vintage logos can easily be looked at as old-looking and out-dated if not designed properly, so it’s important to avoid this; a vintage logo that also retains some modern artsy touch-ups is probably your best bet.
Minimalism in general has been popular in recent years, making its mark on industries such as interior design and various branches of graphic design. Minimalism is all about keeping things simple and easy in order to convey a feeling of clarity and understanding. Much like a minimalist-themed bedroom that is free of clutter can make you feel relaxed and give you a great sense of personal space, a minimalist logo that isn’t busy throwing a bunch of colours and components at you all at once is going to help you to understand what a business is all about much easier with no confusion.
Negative Space Logos
Negative space logos are perhaps the most interesting logos to gaze upon. These logos contain dual imagery and can easily make a lasting impression. Positive space presents a solid image, while negative space creates an entirely different image; both of these images end up competing for your attention, and once you’ve seen them both you are likely to be wowed at the visual trickery and thus have quite an impression made on you.
Here’s something new: moving logos! Some businesses are taking their branding to the next level by introducing logos that incorporate web-based animated GIFs. Primarily used for online marketing, these new and edgy moving logos are making waves in 2017 and are showing no signs of slowing down. Giving some motion to your business’ logo is a great way to stand out from the crowd, especially when it comes to your online marketing.
Keep an eye out for these logo trends and more in 2017 and the years to come!